Matte
Best for: Text, flat art, anywhere glare is a problem
Finishes are hard to judge on a screen. Matte kills glare, gloss deepens color, holographic shifts as it moves. The fourth sheet, Economical, has no laminate at all, so you can feel what that layer is actually doing. Side by side is the only honest way to judge it. The sample pack puts all four in your hands on the same artwork, so the only thing that changes between sheets is the finish.
You also get the kiss-cut on a real sheet: peel a sticker, feel the edge, see how the backing stays whole. The two 3-inch singles show how we cut a sticker on its own. The Mars is die-cut, so the backing follows the shape of the art. The astro is kiss-cut on a square backing, so you peel the shape off and the backing stays whole.
Every sheet in the pack carries the same artwork, so the only thing that changes between them is the finish.
Best for: Text, flat art, anywhere glare is a problem
Best for: Color pop, saturation, photographic work
Best for: Packaging, box labels, planners, envelopes, event swag
Best for: Images, dark grounds, anything meant to catch the eye